Logos and page layouts are easy to copy, which makes design similarity a weak form of identity evidence.
Compare more than the logo
Review navigation, legal pages, update history, contact language and technical metadata together.
A copied logo may coexist with inconsistent ownership signals elsewhere on the page.
Look for template leftovers
Unrelated brand names, broken links and mismatched footer dates often reveal reused source code.
Record the exact element because a visual impression alone is difficult to verify.
Check asset origins
Images, fonts and scripts can load from domains that differ from the visible page.
External assets are not automatically suspicious, but unexplained dependencies can help map how a clone was assembled.
Compare wording over time
Copied pages may preserve outdated notices or errors that the maintained source later corrected.
Dated archives help distinguish independent maintenance from a one-time snapshot.
Keep design evidence in proportion
Visual consistency can support a broader review but cannot establish control of a Mars Market address.
Require source, domain and chronology evidence before changing a status record.